ALEXA Launch at ARRI Rental Florida

On Saturday, July 24th 2010, ARRI Rental Florida celebrated the arrival of the first ALEXA with a breakfast invitation - and more than 80 members of the Florida film industry celebrated with ARRI Rental Florida.

With a stage, two ALEXAs on display, a D-21 with Masterzoom and OB-1 recorder, a fully rigged PL-mounted Canon 7D, ALEXA footage and workflow demonstration and an impressive range of lighting set up there was enough to play with and to talk about that some even forgot all about breakfast...