ALEXA Launch at ARRI Rental New Jersey

On Saturday, July 10th 2010 ARRI Rental New Jersey celebrated the arrival of the first ALEXA with a breakfast invitation - and more than 100 members of the New York film celebrated with us.

With two ALEXAs on display, a D-21 with Masterzoom and OB-1 recorder, a Weisscam with DigiMag, a fully rigged PL-mounted Canon 7D, ALEXA footage and workflow demonstration there was enough to play with and to talk about that some even forgot all about breakfast...