01/2018 Brooklyn Haus
11/2017 People: Lisa Harp
2017 Sundance
01/2017 ALEXA 65 on LIVE BY NIGHTX
09/2016 SULLY captures with ALEXA IMAX
06/2016 People: Kelli Bingham
03/2016 People: Mike Sippel
02/2016 People: Ashley Hill
2016 Sundance
01/2016 People: Sean Strong
12/2015 Christmas Holiday
11/2015 Thanksgiving Weekend
09/2015 Labor Day Weekend
07/2015 Independence day Office Hours
05/2015 Memorial Day Weekend Office Hours
05/15 ARRI Rental Miami - Committed to Florida
03/15 ARRI Rental Restructures its Miami Business
03/15 ARRI Rental Atlanta
2015 Sundance
12/2014 Christmas Holiday Hours
12/2014 ALEXA 65 Launch Event
11/2014 Thanksgiving Holiday Hours
11/03/2014 ARRI Rental Announce New Management
10/29/2014 ARRI CSC becomes ARRI Rental
09/2014 Labor Day Weekend
07/10/14 ARRICSC Expands to Atlanta
07/2014 Independence day Office Hours
05/22/14 The Americans
04/02/14 People: Dana Ross
02/14/14 Charlie Tammaro
02/12/14 People: Rich Joneleit
2014 Sundance
2013/2014 Holiday Opening Hours
09/2013 Neil Fanthom
09/2013 Labor Day Weekend
07/2013 Interview: Sabrina Mossberg
07/2013 10 years ARRI Rental FL
07/2013 Independence day Office Hours
06/2013 ARRI/Zeiss Anamorphics
06/2013 ALEXA Infrared
05/2013 Memorial Day Weekend Office Hours
04/30/13 People: April Lanci, Emilio Medina
Interview: Tracey Landon
2013 Sundance
2012 Christmas
2012/2013 Holiday Opening Hours
11/2012 10 Years ARRI Rental FL
09/2012 Interview: Gary Guidice
07/2012 People: David Lamadrid
05/2012 Memorial Day Weekend Office Hours
04/2012 Dino Pascarelli
2012 Sundance
12/2011 Holiday Opening Hours
11/2011 People: Chris MacKarell
08/2011 Expendables Online Shop
07/2011 Foursquare
07/2011 Mildred Pierce
03/2011 The Godfather Anniversary
10/2010 ID Camera Department
06/2010 People: Lynn Gustafson
04/2010 People: Volker Bahnemann
02/2010 Equipment: Weisscam
02/2010 Equipment: Sale


ARRI/ Zeiss Master Anamorphics at ARRI Rental

June, 21 2013. The ARRI/Zeiss Master Anamorphics were the unchallenged headliner. Three out of the "Magnificent Seven" made it to the ARRI Rental Open House on June 15. The 35mm, 50mm and 75mm ARRI/Zeiss Master Anamorphics were showcased each in different scenarios to show the unique characteristics of the lenses.

To showcase the 35mm Master Anamorphic we mounted the lens on an ALEXA M which was fixed to our 15' Technocrane! The extreme compactness of this kit allowed visitors to operate a precise telescoping maneuver through the rear hatch, past the cargo area, and between the front seats to reveal the dash. This setup also allowed guests to see the sharpness from edge to edge in cinematic 2.39 scope.


The 50mm lens was mounted on an ALEXA Studio and set up on our check out floor. Here the extremely low distortion, amazing flat field and lack of breathing were on display for all to see.


For the 75mm lens setup we turned one of our feature rooms into a dimly lit stage using only one Arri L7 which was diffused for illuminating the talent. Additionally we dropped in some soft illuminated practical fixtures and a variety of exposed element lights. Visitors had access to LED flashlights so they could test for flares as they played with the camera.

ARRI/ Zeiss Master Anamorphic 75mm

For further information, please contact:

Brigitte Wehner