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09/2015 Labor Day Weekend
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09/2013 Neil Fanthom
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07/2013 Interview: Sabrina Mossberg
07/2013 10 years ARRI Rental FL
07/2013 Independence day Office Hours
06/2013 ARRI/Zeiss Anamorphics
06/2013 ALEXA Infrared
05/2013 Memorial Day Weekend Office Hours
04/30/13 People: April Lanci, Emilio Medina
Interview: Tracey Landon
2013 Sundance
2012 Christmas
2012/2013 Holiday Opening Hours
11/2012 10 Years ARRI Rental FL
09/2012 Interview: Gary Guidice
07/2012 People: David Lamadrid
05/2012 Memorial Day Weekend Office Hours
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2012 Sundance
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03/2011 The Godfather Anniversary
10/2010 ID Camera Department
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02/2010 Equipment: Weisscam
02/2010 Equipment: Sale

 

ARRI/ Zeiss Master Anamorphics at ARRI Rental

June, 21 2013. The ARRI/Zeiss Master Anamorphics were the unchallenged headliner. Three out of the "Magnificent Seven" made it to the ARRI Rental Open House on June 15. The 35mm, 50mm and 75mm ARRI/Zeiss Master Anamorphics were showcased each in different scenarios to show the unique characteristics of the lenses.

To showcase the 35mm Master Anamorphic we mounted the lens on an ALEXA M which was fixed to our 15' Technocrane! The extreme compactness of this kit allowed visitors to operate a precise telescoping maneuver through the rear hatch, past the cargo area, and between the front seats to reveal the dash. This setup also allowed guests to see the sharpness from edge to edge in cinematic 2.39 scope.

ARRI ALEXA IR

The 50mm lens was mounted on an ALEXA Studio and set up on our check out floor. Here the extremely low distortion, amazing flat field and lack of breathing were on display for all to see.

ARRI ALEXA IR

For the 75mm lens setup we turned one of our feature rooms into a dimly lit stage using only one Arri L7 which was diffused for illuminating the talent. Additionally we dropped in some soft illuminated practical fixtures and a variety of exposed element lights. Visitors had access to LED flashlights so they could test for flares as they played with the camera.

ARRI/ Zeiss Master Anamorphic 75mm

For further information, please contact:

Brigitte Wehner