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8 ALEXAs for Jay Z


Interview with Unit Production Manager Sabrina Mossberg/ Earlier this month, Jay Z showed up at a Manhattan art gallery and performed his Magna Carta Holy Grail track "Picasso Baby" LIVE for hours as gallery-goers streamed in and out to be part of the surprise art installation.

ARRI Rental: What was the most challenging aspect of this shoot?

SM: There are many aspects. Shooting with 7 cameras is a challenge in terms of keeping track of all the equipment and making sure your DP and Director are getting what they need. Keeping all of this together and within the budget, figuring out the workflow, how to get the footage off the cameras while shooting live, downloading, transcoding and a very tight post schedule made it a challenge.

ARRI Rental: You touched on workflow – is that the reason you choose ALEXA?

SM: It was the Director's choice. The shoot was a creation and vision of his. I cannot speak for him, but we wanted HD footage and the ALEXA is most commonly used and easily obtained.

Photo © Navjosh

ARRI Rental: Have you done a lot of multi camera shows before?

SM: No, this is my first. I've done two or three camera jobs but never one like this.

ARRI Rental: Were there any hiccups?

SM: There were a lot of hiccups. We lost power during the shoot and there were other hiccups but nothing pertaining the cameras. Everything from that perspective went smoothly and - knock on wood - we didn't have any major missing pieces, no failures and we didn't touch the backup body. We had a giant, solid camera crew on board which saved us.

Photo © Benjamin Sutton

ARRI Rental: Was the project personally interesting from an aesthetic point of view? Six hours live with Jay-Z sounds great!

SM: In the bigger picture I'm definitely excited and proud to be a part of this. I've seen footage and it all looks really moving. It is more art than it is propaganda, which I think is really cool, different and interesting.

ARRI Rental: Were you happy with ARRI Rental's support?

SM: Yes, I always feel that you guys are really supportive. I've worked with ARRI Rental for years and it was comforting to know that you were backing me up!

For further information, please contact:

Brigitte Wehner